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11min chapter
017 - Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway.
Sweat Equity by Marketing Examined
Balancing Transparency and Strategic Protection in Marketing Newsletters
The chapter discusses the strategy of open sourcing marketing newsletters, balancing the offering of free valuable content with paid features. It also explores the risks and benefits of income transparency and protecting strategic information. Emphasizing the importance of differentiation, the conversation underscores the value of originality in content creation and the significance of unique ideas in marketing strategies.
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