15min chapter

Sweat Equity by Marketing Examined cover image

017 - Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway.

Sweat Equity by Marketing Examined

CHAPTER

Mastering Storytelling for Engaging Content Creation

The chapter emphasizes the importance of mastering storytelling skills as the foundation for creating high-quality content before focusing on visuals and sound design. It delves into storytelling structures and strategies for capturing the audience's attention, including crafting compelling hooks and using unexpected narrative twists. The discussion also touches on creating original content, challenges in engaging audiences with widely-known topics, and balancing short and long-form content creation to build a true fanbase.

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