MarTech Podcast ™ // Marketing + Technology = Business Growth

Why Social Media & Advertising Need To Evolve

Jul 26, 2024
Guest
Manu Matthew
Manu Matthew, CEO of Cohora, discusses the evolving landscape of social media advertising and marketing data. With the departure of third-party cookies, brands face the challenge of creating personalized experiences for customers while struggling to utilize fragmented tech stacks. The podcast explores the need for social media and advertising to adapt to meet evolving customer expectations and move beyond conventional tactics.
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Episode notes
1
Intro
00:00 • 2min
2
Evolution of Social Media Advertising and Marketing Data
01:52 • 2min
3
Evolving Social Media and Advertising Landscape
03:36 • 3min
4
The Evolution of Personalization in Marketing and Data Collection
06:06 • 6min
5
Power of Advertising and Social Media in B2B Marketing
11:56 • 7min
6
Evolving Social Media and Advertising Strategies for Better Customer Engagement
18:30 • 4min