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MarTech Podcast ™ // Marketing + Technology = Business Growth
Why Social Media & Advertising Need To Evolve
Jul 26, 2024
Manu Matthew, CEO of Cohora, discusses the evolving landscape of social media advertising and marketing data. With the departure of third-party cookies, brands face the challenge of creating personalized experiences for customers while struggling to utilize fragmented tech stacks. The podcast explores the need for social media and advertising to adapt to meet evolving customer expectations and move beyond conventional tactics.
18:45
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Quick takeaways
- Brands must adapt to changing consumer behavior by creating personalized experiences through effective utilization of customer data.
- Leveraging consumer data and micro-influencers can drive revenue growth and brand advocacy in social media advertising.
Deep dives
Evolution of Social Media Advertising and Marketing Data
Manu Mathew, CEO of Kahora, discusses the evolution of social media advertising and the need for advertising to evolve to meet changing consumer behavior and expectations. He emphasizes the importance of brands creating unique relationships with customers by activating and converting dormant customer bases into loyal advocates, leading to revenue growth and brand advocacy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode