MarTech Podcast ™ // Marketing + Technology = Business Growth

Why Social Media & Advertising Need To Evolve

Jul 26, 2024

Manu Matthew, CEO of Cohora, discusses the evolving landscape of social media advertising and marketing data. With the departure of third-party cookies, brands face the challenge of creating personalized experiences for customers while struggling to utilize fragmented tech stacks. The podcast explores the need for social media and advertising to adapt to meet evolving customer expectations and move beyond conventional tactics.

18:45

Episode guests

Manu Matthew

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Brands must adapt to changing consumer behavior by creating personalized experiences through effective utilization of customer data.

Leveraging consumer data and micro-influencers can drive revenue growth and brand advocacy in social media advertising.

Deep dives

Evolution of Social Media Advertising and Marketing Data

Manu Mathew, CEO of Kahora, discusses the evolution of social media advertising and the need for advertising to evolve to meet changing consumer behavior and expectations. He emphasizes the importance of brands creating unique relationships with customers by activating and converting dormant customer bases into loyal advocates, leading to revenue growth and brand advocacy.

Intro

2min

Evolution of Social Media Advertising and Marketing Data

2min

Evolving Social Media and Advertising Landscape

3min

The Evolution of Personalization in Marketing and Data Collection

6min

Power of Advertising and Social Media in B2B Marketing

7min

Evolving Social Media and Advertising Strategies for Better Customer Engagement

4min

Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. As third-party cookies make their departure, brands must rethink their approach to social and advertising. This comes at a time when customers want more personalized experiences and are even willing to share more data. However, brands, hindered by fragmented tech stacks, struggle to fully utilize this information. Today, Manu discusses why social media and advertising need to evolve.

Connect With: