Why Social Media & Advertising Need To Evolve
MarTech Podcast ™ // Marketing + Technology = Business Growth
Power of Advertising and Social Media in B2B Marketing
Exploring the impact of advertising and social media on B2B marketing, focusing on personalization strategies using platforms like LinkedIn and Twitter. The chapter emphasizes dynamic segmentation for targeted engagements, success stories of brands like Sephora and Spotify, and the challenges marketers face in utilizing customer data for organic virality.
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