
Manu Matthew
CEO of Cohora, discussing the evolution of social media advertising and marketing data
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Jul 26, 2024 • 19min
Why Social Media & Advertising Need To Evolve
Manu Matthew, CEO of Cohora, discusses the evolving landscape of social media advertising and marketing data. With the departure of third-party cookies, brands face the challenge of creating personalized experiences for customers while struggling to utilize fragmented tech stacks. The podcast explores the need for social media and advertising to adapt to meet evolving customer expectations and move beyond conventional tactics.