Why Social Media & Advertising Need To Evolve
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Evolution of Personalization in Marketing and Data Collection
The chapter explores the challenges brands face in meeting consumer demands for personalized experiences, including the impact of the shift away from third-party cookies and the importance of a customer-centric approach to data collection. It also discusses examples like Tesla's approach to fan engagement as a model for incentivizing customers to promote a brand.
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