The Right Track

Ep. #1, Trusting Data with John Cutler of Amplitude

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Apr 5, 2021
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INSIGHT

Pathway Into Data Culture

  • John Cutler entered data culture from a product and UX research background, not academia or data engineering.
  • His focus is on impact and learning, not controlling teams with data.
INSIGHT

Increased Proximity to Customers

  • Teams now operate closer to customers and ship faster than they learn, creating urgency to improve learning velocity.
  • The varying maturity of companies causes huge differences in how quickly data-driven decisions happen.
INSIGHT

Three Company Types in Data Culture

  • Companies fall in three categories: rapid scale-ups with chaos, mature tech companies resistant to change, and large digital transformers battling political inertia.
  • Each category demands different data culture strategies reflecting their unique challenges.
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