Building Data Trust

The number one value of that my mind is that is trust. There's this tactile element, and in these environments with a lot of users who have never touched the data done these things a first is empathy, you know, do that. And then second is being very, very, very deliberate about letting them visualize what events are made so we added this kind of like event explorer thing in amplitude recently. The pickup has been really amazing. Some customers working hard to bless a series of events once they've crossed some threshold of trust internally and then that helps other people.