What Are the Trends in Product Management?

Google has initiated this product manager training culture. And we've seen companies do that since then, Lyft, for example. What I find interesting in what you're also touching on is we're talking about this from the angle of the data culture. But what we're effectively talking about also is how companies are now building products differently. We have customers operating like it's 2006,. competing against companies that are operating like 2004 or five, six, seven and eight. You know, they're operating like it’s 2021.