Business of Apps Podcast #229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
Mar 3, 2025
In a vibrant panel discussion, industry experts Victoria Chang from Wooga, Pascal Priso from Babbel, Karst Kortekaas from Appier, and Cansu Bengü Ağaoğlu from Adjust dive deep into the world of user acquisition. They tackle the challenges of CPI rates and the role of AI in refining marketing strategies. The conversation reveals the importance of simplicity for newcomers to app marketing, while stressing the need for innovative testing and collaboration to drive ROI. Data-driven insights and adaptive strategies are key to navigating this dynamic landscape.
AI Snips
Chapters
Transcript
Episode notes
Flexible Testing in UA
- User acquisition in 2024 requires constant testing with fast reaction to results.
- Flexible plans and budgets are key amid high CPI and evolving market dynamics.
Prioritize and Cycle Tests Smartly
- Aggregate industry knowledge and prioritize tests based on relevance to your audience and cycle.
- Rank test ideas by promise and run them in short cycles to gauge impact efficiently.
Babbel's Creative Success Story
- Babbel’s success came from partnering early with programmatic platform Appier and improving creative quality.
- Using gamified and adapted TV creatives to mobile marketing drove notably better results.