#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
Business of Apps Podcast
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Navigating Performance Marketing in the App Industry
This chapter explores the complexities of performance marketing within the app sector, highlighting the essential collaboration among stakeholders to boost user conversion. It emphasizes the importance of technical knowledge in mobile measurement and the adaptability required for user acquisition managers to thrive in a dynamic landscape. Additionally, the discussion focuses on creating sustainable marketing campaigns and leveraging data to improve effectiveness and drive organizational success.
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