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Karst Kortekaas

Director, App Solutions, EMEA at Appier. Has experience in different AgTech roles in Google, New Zoo, and currently leads the non-gaming business development team at Appier.

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Mar 3, 2025 • 41min

#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel

In a vibrant panel discussion, industry experts Victoria Chang from Wooga, Pascal Priso from Babbel, Karst Kortekaas from Appier, and Cansu Bengü Ağaoğlu from Adjust dive deep into the world of user acquisition. They tackle the challenges of CPI rates and the role of AI in refining marketing strategies. The conversation reveals the importance of simplicity for newcomers to app marketing, while stressing the need for innovative testing and collaboration to drive ROI. Data-driven insights and adaptive strategies are key to navigating this dynamic landscape.