Navigating the Complexities of Incrementality in Performance Marketing

Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have.

Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promotion Summit Berlin.

This panel covers a wide range of topics, including user acquisition strategies, incrementality and ROI measurement, retargeting and re-engagement strategies, and more.

The panel was hosted by Bob Hollanders, Head of Sales & Account Management, EMEA & US at Appier.

We were fortunate to have on the panel:

• Victoria Chang, Performance Marketing Lead at Wooga
• Pascal Priso, Performance Marketing Manager at Babbel
• Karst Kortekaas, Director, App Solutions, EMEA at Appier
• Cansu Bengü Ağaoğlu, Head of Sales (Central Europe) at Adjust