#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
Business of Apps Podcast
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Navigating User Acquisition Challenges
This chapter explores the complexities of transitioning to gaming, focusing on high CPI rates and the necessity of agile marketing strategies. It highlights advancements in AI and automation that revolutionize user acquisition tactics while addressing data privacy concerns. The discussion emphasizes the importance of contextual targeting and innovative testing methodologies to enhance mobile app promotion and client satisfaction.
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