Mark Stoddard and Dave Blake of ClientSuccess discuss the impact of COVID on customer engagement, offering practical tips. They also answer audience questions on adapting to changes in uncertain times, making this a relevant listen for customer success leaders.
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Quick takeaways
Focus on personal customer engagement to maintain relationships during crises.
Consider adjusting CSM comp plans and offering additional services for customer empowerment.
Prioritize employee well-being, transparency, and adaptability to navigate changing business landscapes.
Deep dives
Implementing MBOs for CSMs
Considering setting up MBOs for CSMs, focusing on 100% customer base coverage, tracking interactions, engaging personally with customers, and postponing sales initiatives for a stronger future.
Building Engagement and Providing Value
In industries hit hard like tourism, focus on community engagement, telling customer stories, and providing value beyond software offerings to keep customers engaged and deliver value during tough times.
Adjusting CSM Comp Plans
Start considering adjusting CSM comp plans tied to growth and attrition metrics to adapt to economic shifts and uncertainty, possibly involving new MBOs, reviewing churn reason codes, and continuously communicating with customers.
Supporting Customers in Struggling Industries
For businesses catering to hard-hit sectors, offer additional consulting, product retraining, or service enhancements to help customers navigate the crisis and emerge stronger, focusing on driving value and customer empowerment.
Ending the Podcast on a Caring Note
Encourages taking care of oneself, appreciating employee efforts, being transparent, staying customer-focused, supporting employee well-being, and adapting to the changing business landscape with compassion and adaptability.
In this re-release from April 2020, Jay Joined Mark Stoddard and Dave Blake of ClientSuccess as part of their CS Leadership Webinar Series.
Although they talk about the impact of COVID on the market in general and customer engagement specifically, the conversation is just as relevant today as teams undergo major changes that often result in the loss of your primary stakeholder. After sharing some practical tips, the group them shifts to answering audience questions, making this a great podcast to revisit.
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