The Vault -Building Relationships During Uncertain Times
Gain Grow Retain
Building Strong Customer Relationships in Uncertain Times
The chapter delves into strategies for fostering relationships amidst uncertainty, emphasizing communication with executive sponsors and a wide array of users. It discusses empathy in client communications, handling cancellations and payment terms during crises, and prioritizing customers most likely to remain post-crisis. The speakers stress the importance of being flexible, transparent, and empathetic while maintaining customer loyalty and engagement.
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