

How to Write and Publish a Book to Help Grow Your Business | Libby Gill
May 21, 2025
In this insightful discussion, Libby Gill, an executive coach and bestselling author, shares her transformative journey from corporate communications to authorship. She details how writing can elevate a business's credibility and lead generation. Libby breaks down the differences between self-publishing and traditional routes, offering practical tips for aspiring authors. She emphasizes the importance of clear purpose, effective editing, and developing a unique voice to stand out in a crowded market. Her advice is a masterclass for anyone looking to leverage writing for business growth.
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Libby's Career Transition Story
- Libby Gill advanced quickly in entertainment PR, rising to VP at major studios by raising her hand for projects.
- She transitioned into executive coaching leveraging her corporate leadership experience and communications skills.
Begin with Clear Purpose & Proposal
- Start by clarifying why you want to write a book and who you are writing it for.
- Writing a detailed book proposal with concept, chapters, and marketing plan is crucial for traditional publishing.
Traditional vs Self-Publishing Pros and Cons
- Traditional publishers offer credibility, distribution, and sometimes advances, but require longer timelines.
- Self-publishing gives control over the content, faster release, and full ownership of rights.