Leveraging Writing to Enhance Business Growth

This chapter delves into how business owners can leverage writing to enhance their marketing strategies and connect with their target audience. It emphasizes identifying key pain points and developing content structures, including starting with ebooks, to attract potential leads.

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Episode notes

#415 Ever thought about writing a book to grow your brand or business? In this episode, host Brien Gearin sits down with Libby Gill — executive coach, author of You Unstuck, and former head of communications at Turner Broadcasting and Universal. Libby shares her journey from corporate leader to bestselling author, revealing how writing books helped launch her coaching and speaking business. She breaks down the differences between self-publishing and traditional publishing, when and why to write a book, how to develop your message, and the exact steps to go from idea to published author. Whether you're building credibility, capturing leads, or amplifying your voice, this episode is a masterclass in using authorship as a powerful business asset!

What we discuss with Libby:

+ Libby's journey from PR to author

+ How to write a nonfiction book proposal

+ Traditional vs. self-publishing pros and cons

+ Using a book to build authority

+ Clarify, simplify, execute framework

+ Writing as a lead generation tool

+ Choosing the right book topic

+ Creating a business asset through authorship

+ Importance of editing and structure

+ Turning your story into a strategic advantage

Thank you, Libby!