The Power of Purpose in Writing

This chapter discusses the various motivations behind writing a book, emphasizing the importance of having a clear purpose, especially for business growth. It contrasts self-publishing and traditional publishing, outlining the pros and cons of each while highlighting how a well-crafted book can enhance credibility and visibility for small business owners.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

#415 Ever thought about writing a book to grow your brand or business? In this episode, host Brien Gearin sits down with Libby Gill — executive coach, author of You Unstuck, and former head of communications at Turner Broadcasting and Universal. Libby shares her journey from corporate leader to bestselling author, revealing how writing books helped launch her coaching and speaking business. She breaks down the differences between self-publishing and traditional publishing, when and why to write a book, how to develop your message, and the exact steps to go from idea to published author. Whether you're building credibility, capturing leads, or amplifying your voice, this episode is a masterclass in using authorship as a powerful business asset!

What we discuss with Libby:

+ Libby's journey from PR to author

+ How to write a nonfiction book proposal

+ Traditional vs. self-publishing pros and cons

+ Using a book to build authority

+ Clarify, simplify, execute framework

+ Writing as a lead generation tool

+ Choosing the right book topic

+ Creating a business asset through authorship

+ Importance of editing and structure

+ Turning your story into a strategic advantage

Thank you, Libby!