Marketing The Olympics

The podcast delves into the fascinating evolution of Olympic marketing, tracing back to the first ad in 1896. It highlights key milestones like the impact of the 1932 Los Angeles Olympics and the groundbreaking 1936 Berlin televised broadcast. The financial stakes of sponsorship are explored, showcasing how it shapes the Games today. It also reflects on the cultural shift from pure athleticism to commercial spectacle, emphasizing the dance between Olympic ideals and corporate interests. A captivating look at how advertising transformed the Olympics!