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3min chapter
Marketing The Olympics
Under the Influence with Terry O'Reilly
The Evolution of Olympic Marketing: From Sponsorship to Spectacle
This chapter explores the history of Olympic marketing, from the implementation of commercial sponsorship at the 1932 Los Angeles Olympics to the significant impact of the 1936 Berlin Olympics, which featured the first television broadcast. It highlights how these key moments transformed the Olympics into major advertising platforms and cultural spectacles.
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