10min chapter

Under the Influence with Terry O'Reilly cover image

Marketing The Olympics

Under the Influence with Terry O'Reilly

CHAPTER

The Evolution of Olympic Art and Marketing

This chapter explores the historical role of art in the Olympic Games, featuring John Copley as the oldest medalist in 1948. It also examines the evolution of the Olympics, focusing on the rise of marketing and sponsorship that transformed the event into a commercial powerhouse.

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