AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
15min chapter
Marketing The Olympics
Under the Influence with Terry O'Reilly
The Evolution of Olympic Sponsorship
This chapter traces the transformation of Olympic sponsorship and advertising from the 1950s to the 1970s, focusing on key events like the first live broadcasts and the rise of branding. It examines the tension between commercial interests and Olympic ideals, leading to a strategic shift in advertising that set the stage for future Games.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode