

How Jason Kramer Thinks About Cultivating a Winning Marketing and Sales Partnership
Jan 17, 2024
Join Jason Kramer, the founder of Cultivize, a consulting firm focusing on B2B lead nurturing strategies, as he dives into the essentials of business strategy evaluation. Discover the critical importance of CRM systems and overcoming tech adoption challenges. Kramer emphasizes the need for seamless collaboration between marketing and sales teams to drive results. He also shares valuable insights on effective email marketing strategies beyond just open rates, and highlights the significance of continuous testing in boosting revenue.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Evaluating Business Effectiveness
01:38 • 8min
Bridging the Gap: Marketing and Sales Collaboration
09:30 • 16min
Effective Email Marketing: Beyond Open Rates to Revenue Generation
25:08 • 5min
The Balance Between Tactics and Business Impact
30:15 • 4min
The Value of Continuous Testing in Marketing
33:48 • 5min