How Leaders Think with Kenny Lange

How Jason Kramer Thinks About Cultivating a Winning Marketing and Sales Partnership

Jan 17, 2024

Join Jason Kramer, the founder of Cultivize, a consulting firm focusing on B2B lead nurturing strategies, as he dives into the essentials of business strategy evaluation. Discover the critical importance of CRM systems and overcoming tech adoption challenges. Kramer emphasizes the need for seamless collaboration between marketing and sales teams to drive results. He also shares valuable insights on effective email marketing strategies beyond just open rates, and highlights the significance of continuous testing in boosting revenue.

38:28

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Episode guests

Jason Kramer

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Episode notes

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Quick takeaways

Regular testing of marketing and sales strategies is essential to avoid wasted resources and optimize outcomes based on validated results.

Effective collaboration between marketing and sales teams is crucial for maximizing performance and ensuring a cohesive customer journey through improved communication.

Deep dives

The Importance of Testing in Business

Testing is a critical component of business operations, particularly in understanding the effectiveness of strategies. The discussion highlights that businesses often overlook testing, assuming their methods are adequate without validating their results. For instance, just as a car undergoes thorough testing before mass production, businesses need to regularly assess their marketing and sales processes to ensure they yield desired outcomes. Failure to implement consistent testing can lead to wasted resources and missed opportunities for improvement, underscoring the need for businesses to take a step back and evaluate their current practices.

Intro

2min

Evaluating Business Effectiveness

8min

Bridging the Gap: Marketing and Sales Collaboration

16min

Effective Email Marketing: Beyond Open Rates to Revenue Generation

5min

The Balance Between Tactics and Business Impact

4min

The Value of Continuous Testing in Marketing

5min

In this compelling episode of "How Leaders Think," host Kenny Lange delves deep with guest Jason Kramer, the founder of Cultivize, into the intricacies of business strategy evaluation, the crucial role of CRM systems, and the art of nurturing leads. They tackle common challenges in adopting technology, the importance of collaboration between teams, and offer valuable insights into driving results through effective marketing. Plus, get a sneak peek into Jason's exclusive email delivery test offer. Tune in to learn from a leader who's forging paths in lead nurturing and technology utilization.

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Resources:
Jason Kramer's LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
Website: Cultivize.com
Youtube: https://www.youtube.com/@sharpspring-consulting
Facebook: https://www.facebook.com/cultivize/

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