Jason Kramer

Join Jason Kramer, the founder of Cultivize, a consulting firm focusing on B2B lead nurturing strategies, as he dives into the essentials of business strategy evaluation. Discover the critical importance of CRM systems and overcoming tech adoption challenges. Kramer emphasizes the need for seamless collaboration between marketing and sales teams to drive results. He also shares valuable insights on effective email marketing strategies beyond just open rates, and highlights the significance of continuous testing in boosting revenue.