How Jason Kramer Thinks About Cultivating a Winning Marketing and Sales Partnership
How Leaders Think with Kenny Lange
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Bridging the Gap: Marketing and Sales Collaboration
This chapter explores the critical collaboration between marketing and sales teams to improve business performance. It addresses common challenges like miscommunication and emphasizes the need for clear roles and open dialogue to enhance lead conversion. Additionally, it discusses the integration of technology and the importance of support and training in successfully implementing new systems.
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