This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Thou Shalt Build on Rented Land (475)
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Apr 11, 2025 The hosts dive into whether AI has spelled the end for traditional search engines like Google. They debate the age-old advice about building on rented land. TikTok's ongoing issues with the U.S. government make headlines once again. Marketing insights emerge as one host critiques the Catholic Church while the other praises Duolingo's innovative approach. A rousing discussion includes London's advertisements targeting Tesla. The implications of AI on content marketing are explored, emphasizing the need for adaptability in a shifting digital landscape.
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TikTok as a Bargaining Chip
- TikTok ban negotiations seem like a distraction and a small bargaining chip compared to trillions of dollars in trade.
- ByteDance benefits from delays, continuing to profit while the situation remains uncertain.
TikTok Ban Delay
- The Trump administration's TikTok ban was delayed again after tariff announcements.
- ByteDance, TikTok's Chinese owner, reportedly informed the White House that the deal couldn't proceed due to new tariffs.
Content Strategy
- Focus on building valuable content on owned platforms.
- Drive audience from rented platforms to your owned channels.