This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Thou Shalt Build on Rented Land (475)
Apr 11, 2025
The hosts dive into whether AI has spelled the end for traditional search engines like Google. They debate the age-old advice about building on rented land. TikTok's ongoing issues with the U.S. government make headlines once again. Marketing insights emerge as one host critiques the Catholic Church while the other praises Duolingo's innovative approach. A rousing discussion includes London's advertisements targeting Tesla. The implications of AI on content marketing are explored, emphasizing the need for adaptability in a shifting digital landscape.
01:13:06
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The podcast discusses the significant shift in content marketing strategies due to AI, challenging traditional notions about building on rented platforms like Google.
- Joe and Robert highlight the impact of current economic policies and societal changes on consumer behavior, particularly regarding purchases influenced by tariffs.
Deep dives
Impact of Tariffs on Consumer Behavior
The introduction of a 104% tariff tax on goods imported from China is prompting consumers to consider essential items to stock up on before prices potentially rise. For example, the decision to buy eggs and electronics reflects a strategic response to upcoming costs, as consumers anticipate higher prices due to tariff impacts. This change in consumer purchasing behavior demonstrates how economic policies can directly affect everyday decisions and highlight the need for individuals to adapt quickly in response to government actions. Such a scenario emphasizes the interplay between international trade policies and local economic realities.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
