Thou Shalt Build on Rented Land (475)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating the AI Content Landscape
This chapter explores the adverse effects of Google's AI search updates on independent website owners, illustrated through a personal narrative of declining web traffic. The discussion covers the complexities of content marketing in an evolving digital environment, emphasizing the need for marketers to balance reliance on external platforms with nurturing their own audience. Key themes include the importance of tailored messaging, organic traffic challenges, and strategies for sustained business growth amidst rising AI-driven content.
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