This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Thou Shalt Build on Rented Land (475)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Navigating Change and Leadership

This chapter explores the challenges associated with aging leaders in key institutions and the necessity for generational shifts to stay relevant. The speakers delve into innovative marketing strategies utilized by brands like Duolingo to engage younger audiences, alongside discussions on the impact of empowering employees as creators. They also reflect on the importance of framing organizational change positively to motivate teams and foster growth.

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