Thou Shalt Build on Rented Land (475)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating TikTok and Trade Challenges
This chapter explores the challenges facing trade shows and events amidst travel budget constraints and tariffs affecting global commerce. It highlights the complex situation surrounding TikTok's negotiations with the U.S. government, including the uncertainty caused by tariff discussions and recent executive departures. The conversation also touches on the broader implications of technology in marketing and manufacturing, emphasizing the need for strategic thinking in a rapidly evolving landscape.
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