The Road Less Stupid is a business guide that emphasizes the need to minimize dumb decisions and maximize critical thinking. The book, written by Keith J. Cunningham, highlights the concept of 'dumb tax' – the financial and emotional costs of making poor business decisions. It advocates for regular 'Thinking Time' to reflect on business challenges, separate problems from symptoms, and make informed decisions. The book is structured with short chapters and reflective questions to help business owners improve their decision-making skills and avoid costly mistakes[2][4][5].
Creative Visualization is a seminal book by Shakti Gawain that introduces the concept of using mental imagery and affirmation to achieve goals and desires. The book outlines a four-stage process: setting a goal, forming a mental image of the desired outcome, continually returning to that mental image, and adding positivity to it. Gawain emphasizes that this technique can be applied across various aspects of life, such as enhancing financial prosperity, promoting health and beauty, and strengthening relationships. The method relies on the idea that thoughts are energetic and have the capacity to become manifest, and it is most effective when practiced consistently, often in conjunction with meditation and relaxation techniques[2][4][5].
Angelo Keely is COO and Co-Founder of Kion, and a true renaissance man of many talents - including beatboxing, music, art and more. He's also a wizard at creating a healthy and robust company culture, and is building one of the most impressive and high-quality nutrition and supplement formulation companies on the face of the planet. From his near-death experience on an LSD trip to his impressive daily routine, we delve into his life and valuable experience on this podcast.
During our discussion, you'll discover: -The story of Angelo's life...11:20
- Hippy parents, owned a natural foods store in Wimberley, TX
- His dad collaborated with Whole Foods in its early days in Austin
- No doctors, vaccinations; all natural treatments
- Angelo and Ben were polar opposites in their diets as kids
- Minimalist approach to food and supplements
- Got into lots of trouble in high school
- Awful LSD experience at age 16
- Got some gigs as a musician/beat boxer
- Attended St. Edwards University
- Centering prayer
- Religious studies major (although raised non-religious)
- Service projects to India, Central America
- Developed intense interest in humans, human interaction with one another
-How Angelo's meeting his wife is a case study in the power of visualization...28:45
- Doing an internship in France; had met her a few months prior
- Wrote a song that clearly described "the perfect wife" while living in France
- Performed the song for the first time after returning to the U.S.; she was there listening
- Began dating shortly after and eventually married
- Book: Creative Visualization
-How Angelo got involved with Ben and eventually co-founded Kion...36:20
- Moved to Boulder, CO to start family in 2012
- Heard of Ben in 2016; Ben has a large following in Boulder
- Angelo was impressed with Ben's authenticity and passion more than any business acumen
-A day in the life of Angelo Keely...47:30
- Go to sleep at the same time kids go to sleep; need alone time (in the morning)
- Go to bed early; you need less sleep, then wake up really early and be productive
- Drink two glasses of water, then an Americano
- Spiritual text (recontextualizes all of life)
- Journaling: just show up and do it
- Working out: do simple things with much intensity
- Cold/hot shower in the winter; all cold in the summer
- Show up at the office around 9 am
-The company culture within the dank, forbidding recesses of Kion World Headquarters...59:45
- "It's a mindset about what we're doing"
- Everyone is passionate about health, supplements (enemas not so much)
- The culture must reflect the stated mission statement of Kion: Live a joyful, fulfilling and adventurous life
- Blend of empathy and radical honesty
- Every day begins with a 15 minute daily huddle; begins with 3 minutes of silence
- My interview with Todd White of Dry Farm Wines
- Monthly team adventures; yearly retreat
- "We're trying to live what we're saying"
- Building a high quality company requires hiring the right people and build it intelligently
- Team approach:
- Everyone has a unique distinct role
- It takes time to develop chemistry
- Kion is not a fly-by-night, pie-eyed idealist company; it's profitable and being built the right way
-The biggest trends Angelo sees in the health and fitness industry...1:15:00
- Personalization of diet
- Lots of "Mickey Mouse" practices
- Education rather than instruction or "lecturing" (Kion fasting challenge w/ accompanying guide)
- Big fight on the supply chain to get an awesome product
- If everything is in stock at a supplement company, there's a red flag
-What will Angelo's life look like 5-10 years from now?...1:25:45
- Making a lot more music as of late
- One man show: music, visuals, comedic monologue
-And much more... Resources from this episode:
-Kion (use code "BGF10" to save 10% sitewide) -Ben Greenfield In The Hotseat: Angelo interviews Ben -AngeloKeely.com -DandyTea coffee substitute -Book: Creative Visualization -The Christian Gratitude Journal -JOOVV light -Yoga trapeze -Fluidstance -Varidesk -Mogo Upright Stool -Salli Saddle Chair -Topo Mat -Book: Emotional Communication -My interview with Todd White of Dry Farm Wines -KionU Coach Certification Program -BenGreenfieldTri.BlogSpot.com (Ben's original blog) -Kion Fasting Guide -Ben's upcoming new book at SuperhumanRxBook.com
Episode Sponsors:
-Kion: My personal playground for new supplement formulations. Ben Greenfield Fitness listeners receive a 10% discount off your entire order when you use discount code: BGF10.
-JOOVV: After using the Joovv for close to 2 years, it's the only light therapy device I'd ever recommend. Give it a try: you won't be disappointed. Order using my link and receive a nice bonus gift with your order!
-Vuori: Activewear and athletic clothing for ultimate performance. Vuori is built to move and sweat in, yet designed with a West Coast aesthetic that transitions effortlessly into everyday life. Receive 25% off your first order when you use discount code: "ben25"
-Halo Sport: Halo Sport revolutionized physical training by being the first-ever product that can increase your neuroplasticity by putting your brain into a state that neuroscientists call “hyperlearning”. The fully upgraded Halo Sport 2 was just announced and it’s pre-selling for just $279 (less than half the price of the first model) when you use code: GREENFIELD.
Do you have questions, thoughts or feedback for Angelo or me? Leave your comments below and one of us will reply!
See omnystudio.com/listener for privacy information.
Boundless Life 
