What Yoga Trapezes, Laser Lights, Kettlebells, Mini-Meditation & Ketogenic Doughnuts Have To Do With Building A Nutrition Supplements Empire
Boundless Life
Science-Backed Sleep Supplements
This chapter focuses on the formulation of sleep supplements using scientifically validated ingredients like tryptophan and magnesium, highlighting their effectiveness and research support. The speakers humorously engage listeners while stressing the importance of relying on clinical evidence over anecdotal claims in supplement development.
Angelo Keely is COO and Co-Founder of Kion, and a true renaissance man of many talents - including beatboxing, music, art and more. He's also a wizard at creating a healthy and robust company culture, and is building one of the most impressive and high-quality nutrition and supplement formulation companies on the face of the planet. From his near-death experience on an LSD trip to his impressive daily routine, we delve into his life and valuable experience on this podcast.
During our discussion, you'll discover: -The story of Angelo's life...11:20- Hippy parents, owned a natural foods store in Wimberley, TX
- His dad collaborated with Whole Foods in its early days in Austin
- No doctors, vaccinations; all natural treatments
- Angelo and Ben were polar opposites in their diets as kids
- Minimalist approach to food and supplements
- Got into lots of trouble in high school
- Awful LSD experience at age 16
- Got some gigs as a musician/beat boxer
- Attended St. Edwards University
- Centering prayer
- Religious studies major (although raised non-religious)
- Service projects to India, Central America
- Developed intense interest in humans, human interaction with one another
- Doing an internship in France; had met her a few months prior
- Wrote a song that clearly described "the perfect wife" while living in France
- Performed the song for the first time after returning to the U.S.; she was there listening
- Began dating shortly after and eventually married
- Book: Creative Visualization
- Moved to Boulder, CO to start family in 2012
- Heard of Ben in 2016; Ben has a large following in Boulder
- Angelo was impressed with Ben's authenticity and passion more than any business acumen
- Go to sleep at the same time kids go to sleep; need alone time (in the morning)
- Go to bed early; you need less sleep, then wake up really early and be productive
- Drink two glasses of water, then an Americano
- Spiritual text (recontextualizes all of life)
- Journaling: just show up and do it
- Working out: do simple things with much intensity
- Cold/hot shower in the winter; all cold in the summer
- Show up at the office around 9 am
- "It's a mindset about what we're doing"
- Everyone is passionate about health, supplements (enemas not so much)
- The culture must reflect the stated mission statement of Kion: Live a joyful, fulfilling and adventurous life
- Blend of empathy and radical honesty
- Every day begins with a 15 minute daily huddle; begins with 3 minutes of silence
- My interview with Todd White of Dry Farm Wines
- Monthly team adventures; yearly retreat
- "We're trying to live what we're saying"
- Building a high quality company requires hiring the right people and build it intelligently
- Team approach:
- Everyone has a unique distinct role
- It takes time to develop chemistry
- Kion is not a fly-by-night, pie-eyed idealist company; it's profitable and being built the right way
- Personalization of diet
- Lots of "Mickey Mouse" practices
- Education rather than instruction or "lecturing" (Kion fasting challenge w/ accompanying guide)
- Big fight on the supply chain to get an awesome product
- If everything is in stock at a supplement company, there's a red flag
- Making a lot more music as of late
- One man show: music, visuals, comedic monologue
-Kion (use code "BGF10" to save 10% sitewide) -Ben Greenfield In The Hotseat: Angelo interviews Ben -AngeloKeely.com -DandyTea coffee substitute -Book: Creative Visualization -The Christian Gratitude Journal -JOOVV light -Yoga trapeze -Fluidstance -Varidesk -Mogo Upright Stool -Salli Saddle Chair -Topo Mat -Book: Emotional Communication -My interview with Todd White of Dry Farm Wines -KionU Coach Certification Program -BenGreenfieldTri.BlogSpot.com (Ben's original blog) -Kion Fasting Guide -Ben's upcoming new book at SuperhumanRxBook.com
Episode Sponsors:-Kion: My personal playground for new supplement formulations. Ben Greenfield Fitness listeners receive a 10% discount off your entire order when you use discount code: BGF10.
-JOOVV: After using the Joovv for close to 2 years, it's the only light therapy device I'd ever recommend. Give it a try: you won't be disappointed. Order using my link and receive a nice bonus gift with your order!
-Vuori: Activewear and athletic clothing for ultimate performance. Vuori is built to move and sweat in, yet designed with a West Coast aesthetic that transitions effortlessly into everyday life. Receive 25% off your first order when you use discount code: "ben25"
-Halo Sport: Halo Sport revolutionized physical training by being the first-ever product that can increase your neuroplasticity by putting your brain into a state that neuroscientists call “hyperlearning”. The fully upgraded Halo Sport 2 was just announced and it’s pre-selling for just $279 (less than half the price of the first model) when you use code: GREENFIELD.
Do you have questions, thoughts or feedback for Angelo or me? Leave your comments below and one of us will reply!
See omnystudio.com/listener for privacy information.
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