

The Unique CMO-CEO Collaboration w/ Sarah Robb O’Hagan and Liz Austin, EXOS
May 18, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
The Importance of a CMO Role in Business Growth
02:06 • 2min
The Importance of Meta Everything
04:32 • 3min
How to Position XO Services as an Investment
07:32 • 4min
How to Be a Successful CMO
11:19 • 2min
How to Be a Creative Leader
12:51 • 2min
How to Be a Better Creative Person
15:09 • 4min
The Importance of Trusting Yourself
19:08 • 3min
The Three Profiles of an Extrovert
22:04 • 3min
The Importance of a CMO
25:09 • 3min
The Scares of the Future of Marketing
27:42 • 4min
The Importance of Internal Cultural Metrics in Marketing
31:13 • 4min
How Xos Overcame the Pandemic and Launched New Products
34:44 • 2min
The Next Marketing Vanguard Executive
37:03 • 2min
Lauren Hobart CEO Dix: A Masterclass in Communication
39:23 • 3min