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The Unique CMO-CEO Collaboration w/ Sarah Robb O’Hagan and Liz Austin, EXOS

Marketing Vanguard

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The Importance of Trusting Yourself

Liz: I think my biggest failures were all around not taking the big swings, because I didn't really trust in myself enough. Liz: As a CMO, and as a D to C CMO, I think I would have said striker because I definitely swung big and big consumer brands. But actually now I would say I'm actually the coach. LZ: It's funny; I prefer the role now that I don't know if I would have earlier on.

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