The Unique CMO-CEO Collaboration w/ Sarah Robb O’Hagan and Liz Austin, EXOS
Marketing Vanguard
00:00
The Importance of Meta Everything
Liz: I feel like I landed my dream job coming to Exos because A, I get to work for a CEO who was a marketer and that's so rare in the B2B world. Jenny: Yes, I've worked in marketing, largely my whole career, mostly in the B 2B world, but I've done B2B2C. And so that was a sort of unique skill set that Exos needed. Liz: In a weird way, it was like, oh, gosh, we do need to do that because we need to get our end-use consumers to understand why in this moment we are a really credible solution.
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