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The Unique CMO-CEO Collaboration w/ Sarah Robb O’Hagan and Liz Austin, EXOS

Marketing Vanguard

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The Importance of a CMO

Sarah Hardaway: I think even more so than ever, the CMO is indispensable as a driver of growth. She says great strategy is knowing when to say no. "We actually have to make choices and say no to build credibility," she adds.

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