Infinite Loops

Jack Butcher — Productizing Value (EP.51)

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Jun 10, 2021
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ANECDOTE

From Agency Grind To Productized Presentations

  • Jack left agency life after realizing it required huge teams and constant client firefighting.
  • He began Visualize Value to sell distilled presentations instead of full-service agency work.
INSIGHT

Power Of Brutal Design Constraints

  • Restricting style (black background, white line) reduces decisions and builds recognizability.
  • Constraint turned into brand equity and made work instantly recognizable.
ADVICE

Turn Your Skill Into A Scalable Product

  • Productize repeatable parts of your skillset into curricula, books, or processes to scale.
  • Use forms, videos and templates so you stop repeating the same client work manually.
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