i found you jack on twitter and watched you for a while and was like, wow. I got to get the sky podcast. Thank you for heavenly a pleasure. So i'm just going to lead into it with something happened in two thousand 19 to you, and it kind of transformed your life. Tell us about it. The real back story is, i studied graphic design graduated in two thousand ten in the u k. Moved to new york shortly after, two thousand 11 or so, and wen through the kind of agency life cycle in new york.