I think, again, what you're doing here a little bit is hacking. What i stole the term from brian romeli. Your hacking human operating system human o s. Rory has a quote which goes kind of word for word, value resides not in the thing itself, but in the minds of those who value it. A and so what i am really encouraged by is, i'm seeing all this. You've managed to understand the inherent leverage that the digital world gives us. The time and space are gone. They are literally gone. And yat timead, i can hear people go, we shaltaeo e time. Yes, of course.