Designer, entrepreneur and Visualize Value founder Jack Butcher joins us for his second appearance on the show to discuss how to get closer to reality, the differences between the US & the UK, whether vision can be taught, and MUCH more! Important Links: Jack’s Twitter Visualize Value Jack’s first appearance on the show How to Get Rich The Great Reshuffle Show Notes: Jack’s origin story Productizing Visualize Value Ideas vs experience Fighting fear with experience Differences between the US & the UK “The buck stops here” “The day you plant the seed is not the day you eat the fruit” How to transcend language Can you teach vision? The internet as a variance amplifier How to communicate clearly Get closer to reality Jack’s Twitter X Logo Jack as emperor of the world MORE! Books Mentioned: The Hypomanic Edge: The Link Between (a Little) Craziness and (a Lot Of) Success in America; by John Gartner The Illuminatus! Trilogy; by Robert Anton Wilson and Robert Shea The Psychology of Money, by Morgan Housel Spiritually Incorrect Enlightenment; by Jed McKenna  

Jack Butcher, founder of Visualize Value, shares his journey from running a chaotic agency to creating impactful products for a dedicated community. He discusses how social media feedback shapes product development and highlights the significance of concise communication. Butcher also dives into the creation of his Daily Manifest tool, aimed at improving productivity amidst chaos, especially in the Web3 landscape. The conversation touches on the future of social media, NFT integration, and the evolving role of community in entrepreneurship.

Jack Butcher is the founder of Visualize Value, a design, consulting, and educational company in New York City.Jack spent 10 years working in advertising for Fortune 100 companies as a creative director for multi-billion dollar brands that include Amazon, Nokia, McDonald’s, and Mercedes-Benz. It was a job he found enjoyable but constraining.In search of freedom, Jack started his own advertising agency, which he describes as “No fun, and even less freedom.” However, after two years of iteration, Jack figured out how to transition to highly specialized (and fun) consulting, and a product business that scales infinitely.Visualize Value is the product of that transition, a project Jack has used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 500,000 people.In this episode, you’ll learn:How to use your unique skills to stand out on social mediaWhy repetition in your design is the fastest way to build your brandHow designing for niche markets makes your job much easierHow to scale your business without compromising qualityLinks & ResourcesDHH on Twitter: @dhhJason Fried on Twitter: @jasonfriedBasecampNick Huber on Twitter: @sweatystartupDavid Perell on Twitter: @david_perellWrite of PassageBrian Norgard on Twitter: @BrianNorgardAnthony Pompliano on Twitter: @APomplianoMaven AdviserJack Butcher’s LinksJack’s website: Visualize ValueJack’s email newsletter: VV/155Jack’s Twitter: @jackbutcherVisualize Value merchandiseVisualize Value on Twitter: @visualizevalueJack’s Instagram: @jckbtchrVisualize Value on Instagram: @visualizevalue Build Once, Sell TwiceEpisode TranscriptJack: [00:00:00]You build something digital that runs on code or media, and can be served up infinitely at zero cost replication to you, something like a product or an information product you build at once, and you can sell it to a hundred, a thousand, 10,000, a hundred thousand people. The bulk of the value is created once.And then just becomes a game of how effective are you at spreading that story and reaching people that need the thing that you’ve done. Nathan: [00:00:37]In this episode, I talk to Jack Butcher. Jack has a really interesting visual style where he’s taking these complex concepts: it could be leverage, it could be this idea of build once, sell twice (that I’m super jealous of by the way), how he framed that… any of these things, he takes them and distills them down to these graphics:Black background, white text, white line drawings, slightly pixelated looking. It’s very distinct style and he’s used it to build a massive following; well-over a hundred thousand followers in social media, he built his email list, he’s doing fantastic revenue from courses. So, we dive in on what it takes to be unique.How a lot of marketing Twitter, you know, marketers talking about marketing is repetitive. A lot of people don’t have a unique angle on it. And so how he makes unique content that’s more interesting and engaging and stands out.How constraints really drive that.We talk about a lot of other things, exactly how he makes money and monetization. There’s a lot of great stuff, who inspires him, so much more. Jack’s someone that I’ve wanted to have on this show since I started it. And so I’m very excited to talk to Jack. Let’s dive in. Jack, thanks for talking with me today.Jack: [00:01:49]Thank you for having me, man. I appreciate it. Nathan: [00:01:51]Okay. I feel like so many people on the internet are—especially in the content marketing audience growth space—are doing the exact same thing as other people, you know, it’s just like, it’s similar playbook. Everyone’s going over it repeatedly. The amazing thing is that it still works. You don’t actually have to innovate that much to make like a hundred grand a year or more on the internet, which is mind blowing, but then you come out and you actually have like a really unique visual style.You’re doing something different instead of just like another random tweet thread, or like summarizing the same quotes that everyone else is doing. It feels like you’re doing something unique. And in, you know, in these little graphics, you’re explaining these same concepts that everyone else has talked about, but in a really condensed format.So, I’m curious, well, one, let’s just start with where that came from, and then I want to get into like what you think other people should do to differentiate and not be the same. Like, you know, it’s just copying everybody else.Jack: [00:02:52]Yeah, sure, so very quick background. I studied design in school, graduated in 2010. That was in the UK. I moved to New York and started working agency jobs in basically every different capacity. So design art direction, creative direction, worked for small boutique agencies that would build like, small brands to big global behemoths at work on like.Multinational billion dollar brand campaigns. And one of the skills, one of the skills I built up, I think, across all of those experiences was working on pitch decks. So what all of these different ad agencies have in common is you have to tell compelling stories to get the opportunity to work on a project.But the pitch deck is kind of a work in the agency, right? Nobody wants to be the last one in work on the pitch deck, waiting for everybody’s emails to say include this, include this. So, early in my career I sort of got stuck with that by default, but for whatever reason, not quite into it quite, enjoyed the process of distilling all of these different people’s ideas that would come at you from all different parts of an agency or trying to convey something to a business.Basically tell their story back to them in a more compelling way than they’ve ever heard it told. And that’s essentially what gets you the opportunity to work on these projects? So, yeah, a lot of late nights working on pitch decks was the, I think the eventual catalyst for visualized value as a style, I went through a ton of iterations to get there.Worked at agencies for eight years, started my own agency and then slowly narrowed down the type of work I was doing as an agency to that really, , specific aesthetic and that very specific deliverable. So before visualize value was a media company, it was a very hig...

Timestamps:(00:00) - Intro(04:27) - Trung's Biggest Win(08:02) - Jack's Biggest Win(09:18) - Bilal's Biggest Win(12:37) - Biggest L(21:34) - Company Of The Year(30:53) - Person Of The Year(38:25) - Meme Of The Year(43:54) - Song Of The Year(51:00) - Favorite NIA Episode Of The YearWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Watch + Subscribe on YouTube:https://youtu.be/yyOsJ3YmxnUJoin our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:@bzaidi@trungtphan@jackbutcher Hosted on Acast. See acast.com/privacy for more information.

Watch the full convo and Q&A on YouTube: https://youtu.be/gSVQHw-da5s This is part 2, the Q&A of the live convo with Jack Butcher from Visualize Value. Listen to the previous episode to hear our live convo on the evolution of the creator economy & unique ways to monetize. Who Is Jack Butcher? Jack is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet. His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020. This was Jack's second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience. To join the next one, sign up at: https://www.creatorlab.fm/live Let us know what you think on Twitter: https://www.twitter.com/bzaidi https://www.twitter.com/jackbutcher Q&A Timestamps: 00:00:00 Intro 00:00:40 "A Niche Picks You" 00:02:55 Personal Brand vs Company Brand 00:04:21 Repurposing Across Platforms 00:13:21 Photographer - How To Productize a Service 00:15:23 "Why should I care?" 00:20:23 Music Industry example 00:21:00 Minimize Risk 00:24:07 Tactics To Get Momentum On A Project 00:26:11 Social Proof 00:28:32 Managing Relationships At Scale 00:32:53 Jack-of-all-trades 00:39:11 Wrap-up

In this podcast, Jack Butcher, design trends expert, joins the NIA boys to discuss the greatest inventions of all time, the NIA Shark Tank, career advice, design trends, and the breakdown of psychedelics. They also explore the impact of technology on conveying ideas and the increasing acceptance of psychedelics in the tech sector.

In this episode of Infinite Loops we spoke with Jack Butcher, creator of Visualize Value — "The operating system for value creators". We talk about: Journey from employment, to consulting, to entrepreneurship.  Productizing yourself Building a brand Overcoming fear and imposter syndrome Process vs. Goals And a LOT more! Follow Jack on Twitter at https://twitter.com/jackbutcher and get Visualize Value products from https://shop.visualizevalue.com/

Jack Butcher, founder of Visualize Value and creator of innovative courses, dives into his journey of generating $1 million in just 18 months. He shares insights on transitioning from agency work to a thriving online business. Key topics include the art of productizing services, the unique challenges of course creation, and leveraging niche markets for success. Jack also discusses the value disparity between educational courses and books and explores innovative business models and community-building strategies for content creators.

Jack Butcher, the mastermind behind Visualize Value, shares his journey from agency designer to entrepreneur, generating impressive profits. He discusses the struggles of balancing fatherhood with business demands and how parenthood reshapes perspective on engagement. Jack delves into maintaining creativity amidst distractions and the importance of simplifying business processes for success. He also challenges misconceptions around passive income, emphasizing dedication in the creator economy, and reflects on the pressure for consistent output in a world driven by attention fragmentation.

Jack Butcher is an entrepreneur. He is the creator of Visualize Value and Checks. 0:00 Intro 0:40 Jack Redesigning Twitter Logo 3:23 Should You Work For Free? 5:55 Pivoting Brand 10:33 Copycats 18:33 How To Spread Ideas 25:10 Inputs Create Outputs 29:33 Less Is More 30:44 Maintaining Peace On Internet 35:00 You Can’t Have More Yin Than Yang 37:02 The Cold Start Problem 40:11 How Will Media Look Different In 3 Years? 45:33 Becoming A Top 1% Creator 51:09 Businessman Vs. Artist 1:00:33 Sharing Personal Life Online 1:05:12 How To Pivot Online 1:14:25 Tuning Into Yourself 1:17:01 Modern Day Cigarette 1:19:55 Parenting 1:26:55 Challenge Jack's Links Twitter: https://twitter.com/jackbutcher My Links Twitter: https://twitter.com/heydannymiranda