Creator Lab - interviews with entrepreneurs and startup founders Jack Butcher, Visualize Value (Live) // Part 2: Q&A
16 snips
Feb 3, 2021 
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A Niche Finds You
- A niche often finds you by the audience that naturally gravitates to your work.
- Observe who latches on and ask them what they value and need to shape your niche.
Build A Detachable Brand Aesthetic
- Building a brand aesthetic creates optionality to detach the project from yourself later.
- Visual consistency builds brand equity beyond a personal identity.
Prioritize Platforms, Then Adapt
- Prioritize one or two platforms that best reach your target audience instead of splitting effort everywhere.
- Adapt your format to each platform's culture and focus distribution where it converts best.