The beauty of the internet, is it doesn't matter, that none of that stuff matters any more. Your internet identity can be incredibly separate from your physical identity and the interests of the people that grew up around you. O just feels like the linear expedential fear thing is the scary part. And when you start to view the opportunity associated with the expedential piece, i think you're willing to suffer a bit more like lizard an pain in the short term to take advantage of the upside of the expedential effect.