Akimbo: A Podcast from Seth Godin

Don't fear placebos

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Mar 21, 2018
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INSIGHT

Placebo and Nocebo Effects Explained

  • The placebo effect is powerful and real, rooted in the brain's responses to expectation and belief.
  • The nocebo effect works conversely by worsening conditions when negative signals are received by the brain.
ANECDOTE

Placebo Matches Real Treatment Outcomes

  • Sham knee surgery works as well as real surgery in some cases, based on studies.
  • Fake acupuncture also proved nearly as effective as real acupuncture for back pain.
INSIGHT

Placebo Beyond Medicine

  • Placebo effects extend beyond medicine to enhance experiences and performance, like improving wine taste or athletic ability.
  • Belief and expectation can physically enhance an athlete's performance even when given a harmless substance.
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