Don't fear placebos
Akimbo: A Podcast from Seth Godin
00:00
The Scarecrow Is Smarter
As much as half of the efficacy of a typical medication, sometimes more, comes from the placibo effect. We like to be in tribes, connected to people like us and look up to authority. If you want your placebo to have impact, help the person who is using it have parison. Help them believe that it's better than the other thing they could have taken.
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