Akimbo: A Podcast from Seth Godin cover image

Don't fear placebos

Akimbo: A Podcast from Seth Godin

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Placibo - The Brain That Keeps You Alive

Placibo is when one part of our brain sends signals to the rest of our brain, signals about fitting in or expectation. A nosibo then is what happens when those signals say, we're cooked. When you take a placibo and it works, the next time it's going to work even better cause you've just taught your brain a lesson. It turns out that the placibo is extraordinarily powerful, more powerful than most forms of medicine. Don't believe me yet? Study recently published compared people who had knee surgery with people who had a surgeon andesthesize them, cut open their knee and do nothing. sham surgery works essentially as well as real surgery on your knees. Back

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