Don't fear placebos
Akimbo: A Podcast from Seth Godin
00:00
Are We Going to Test It Scientifically, Double Blind?
Doctors in the united states are forbidden by their ethics from giving people placibos without telling them. The ritual reminds our brain of something, and what it reminds us of is the very best time it's ever worked for us before. And so that athlete who's getting something that's not actually an illicit drug is getting confidence. Confidence might be the antidote to his fear. We can do it with confidence, and we can do it ethically, because we are not short cutting.
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