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Nikonomics - The Economics of Small Business
20 - A Boring Business with 82% Gross Margins: Green Box Storage with Collin Rutherford
Jun 19, 2024
Colin Rutherford, founder of Green Box Storage, shares how a viral tweet sparked his success. Topics include: business model, COVID-19 impact, team structure, marketing strategies, startup costs, scaling, and more. Learn about his unique business journey and rapid growth!
32:15
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Quick takeaways
- Green Box Storage achieves an impressive 82% gross margin with steady revenue growth.
- Colin Rutherford emphasizes the importance of quick decision-making and starting without delay in entrepreneurship.
Deep dives
Founder's Background and Business Model
Colin Rutherford, a former D1 athlete who attended an Ivy League school started Greenbox Storage, a college storage company. His business provides summer storage for college students along with pick-up and delivery services. Greenbox Storage does not own real estate but leases space for storage during the summer. Rutherford's idea for the business originated while he was a junior at Dartmouth College.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode