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8min chapter
20 - A Boring Business with 82% Gross Margins: Green Box Storage with Collin Rutherford
Nikonomics - The Economics of Small Business
Growth and Challenges in Expansion
The chapter delves into the growth and challenges faced by the speaker's storage business as it expanded from 2019 to 2024, with a focus on hiring college students as interns to establish branches at various schools. It highlights the impact of COVID on the business and the strategic approach to selecting new school locations. The chapter also covers the operational aspects of the business, revenue growth, and expansion strategies.
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