15min chapter

Nikonomics - The Economics of Small Business cover image

20 - A Boring Business with 82% Gross Margins: Green Box Storage with Collin Rutherford

Nikonomics - The Economics of Small Business

CHAPTER

Startup Toolkit Course and Business Growth Strategies

The chapter delves into the speaker's startup toolkit course, the cost of acquiring customers, and the high LTV to CAC ratio. It discusses marketing strategies used, such as guerrilla marketing and paid ads, along with future scaling plans and the potential for franchising. Additionally, it explores challenges and opportunities in the business, hiring quality talent, and efforts to expand through software leverage and personal brand monetization.

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