Nikonomics - The Economics of Small Business cover image

20 - A Boring Business with 82% Gross Margins: Green Box Storage with Collin Rutherford

Nikonomics - The Economics of Small Business

00:00

Acquiring Customers through Campus Marketing and Training Programs

Learn how a company taps into the college market by hiring paid student interns for boots-on-the-ground marketing, with interns earning bonuses based on items stored. The founder also implements a comprehensive training program using videos and quizzes to enhance employee sales and communication skills.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app