2min chapter

Nikonomics - The Economics of Small Business cover image

20 - A Boring Business with 82% Gross Margins: Green Box Storage with Collin Rutherford

Nikonomics - The Economics of Small Business

CHAPTER

Acquiring Customers through Campus Marketing and Training Programs

Learn how a company taps into the college market by hiring paid student interns for boots-on-the-ground marketing, with interns earning bonuses based on items stored. The founder also implements a comprehensive training program using videos and quizzes to enhance employee sales and communication skills.

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